mADwoman advertising

September 15, 2009

TDA’s Great Cloudveil Campaign: Nothing to Feel Sorry About

Filed under: Clothing — Laurie Morrow, Ph.D., Chartered Advisor in Philanthropy @ 7:47 pm
Tags: , , , , ,

Kudos! to Boulder, Colorado’s TDA Advertising and Design, for a charming and innovative new ad campaign based on the apology.

TDA adapted the idea of the “apology gift,” for a print and online campaign for Cloudveil Mountain Works, a manufacturer of fine clothing for people serious about outdoor sports.  TDA’s ads consist of suggestions for gifts to give a loved one whom a Cloudveil customer forgot about because they were having too good a time outdoors, wearing Cloudveil gear.

The basic concept is plenty clever.  But Cloudveil takes the joke brilliantly further:  rather than just suggest funny, generic gifts, the ads feature actual gifts one can purchase from actual companies, such as Zazzle and 1-800-FLOWERS, with live links enabling one to actually buy these gifts from Cloudveil’s website.  This is charming, funny, totally brilliant stuff that reinvents the concept of cross-promotion.

TDA, better dust off a shelf:  if there’s any justice in Advertisingland, this one’s going to win some awards.

I’m just really, really sorry I didn’t think of this great idea first.  Congratulations, team TDA!


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