mADwoman advertising

January 29, 2010

Powerful, positive, brilliant spot — about using your seatbelt

Filed under: advertising,Uncategorized — Laurie Morrow, Ph.D. @ 8:20 pm
Tags: , ,

A beautiful, brilliant spot for Sussex Safer Roads, on wearing a seatbelt.  This is not the same tired guts-and-gore message.  Far more powerful.  Wonderful creative work in every respect.  If this were a
movie, it would win Best Picture.

I’ll never look at a seatbelt the same way again.

Thanks to


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