mADwoman advertising

January 8, 2010

Estonian TV Parody of The Simpsons

Filed under: advertising,Entertainment,Television,Uncategorized — Laurie Morrow, Ph.D. @ 6:13 pm
Tags: , ,

This advertisement for Estonia’s Channel 3 is a charming parody of The Simpsons.

Thanks to Karl Altau of JBANC!

January 5, 2010

CBS Dumps Reporter for Actor: No News Here

Filed under: Entertainment,Television — Laurie Morrow, Ph.D. @ 4:00 pm
Tags: , , , , ,

In yet another attempt to propel CBS News into oblivion, the once-great network has replaced the legendary voice of Walter Cronkite with that of actor Morgan Freeman.

Freeman is a terrific actor.  He has a wonderful, sonorous voice that’s a pleasure to listen to.

But he’s an actor. He’s not a newsman — much less a legendary newsman.

What CBS has tossed away casually is brand identity, something enormously difficult to build and near impossible to recapture, once lost.  CBS News’s brand identity once rested on credibility, which is what Cronkite delivered to his audience.  Cronkite did this so well that he ultimately transcended his day job, becoming  an emblem of serious, credible reporting.  Try as they might, no other network has produced a broadcast news person of equal stature and influence.  Cronkite set not the gold but the platinum standard for the business, endowing CBS News with a reputation other networks could only envy.

Rather than continue to exploit this amazing asset, however, CBS leadership has tossed it aside, like yesterday’s newspaper.

That they’ve replaced the voice of a reporter — someone who investigates events and crafts their presentation — with the voice of an actor — someone who reads  whatever script is handed him — summarizes nicely what’s gone amuk at CBS, and why audiences are turning elsewhere for information.


October 27, 2009

Microsoft’s Abandonment of ‘Family Guy’: Smarter Than It Seems?

Filed under: Computing,Entertainment,Television — Laurie Morrow, Ph.D. @ 2:01 pm
Tags: , , , , ,

In today’s Ad Age, Michael Learmonth reports that Microsoft has pulled out of their Family Guy promotion deal with Seth MacFarlane.

So, Microsoft was shocked, shocked! to discover that the usual suspects were doing that which they’re famous for doing.

Perhaps they were as surprised as they claim.  Perhaps they were as ignorant of the show as most people assume.

Or, perhaps, not.

Presumably, somewhere in the fine print of the deal, Microsoft’s attorneys will have included a clause to the effect that Microsoft need not pay at all — or will pay only a modest amount — for a work product it deems unusable.

The deal resulted in Microsoft’s enjoying considerable buzz in one of their primary markets — college students – probably at minimal cost, and certainly without offending their main focus, the business market, which would be likely to respond with considerably less enthusiasm to yuks about incest and the disabled than the kegophiles at Kappa Kappa Kappa.

Seth MacFarlane comes out of the deal with, one assumes, considerably less money than he’d anticipated this relationship would produce.  Assuming he wants this work product to produce additional revenue for him, he has a complex editing task ahead of him, excising every mention of Microsoft.

I wouldn’t be at all surprised to learn that he’s contemplating adding to all the computers pictured the symbol for a different company – say, “Peachy Computing.”

October 1, 2009

Sesame Street Parody of MadMen

Filed under: Television — Laurie Morrow, Ph.D. @ 11:33 pm
Tags: , , , , ,

Tip o’ the fedora to Agency Spy, for this charming Sesame Street parody of the AMC television series Mad Men.

Blog at WordPress.com.