mADwoman advertising

January 29, 2010

Powerful, positive, brilliant spot — about using your seatbelt

Filed under: advertising,Uncategorized — Laurie Morrow, Ph.D. @ 8:20 pm
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A beautiful, brilliant spot for Sussex Safer Roads, on wearing a seatbelt.  This is not the same tired guts-and-gore message.  Far more powerful.  Wonderful creative work in every respect.  If this were a
movie, it would win Best Picture.

I’ll never look at a seatbelt the same way again.

Thanks to Adgabber.com.

January 25, 2010

Funny British Ad for Hula Hoops Candy

Filed under: advertising,Food,Uncategorized — Laurie Morrow, Ph.D. @ 11:25 pm

Funny British Ad, for Hula Hoops Candy.

January 17, 2010

Brilliant Coakley/Scott Brown Parody Ad

Filed under: advertising — Laurie Morrow, Ph.D. @ 2:57 am
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January 8, 2010

Estonian TV Parody of The Simpsons

Filed under: advertising,Entertainment,Television,Uncategorized — Laurie Morrow, Ph.D. @ 6:13 pm
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This advertisement for Estonia’s Channel 3 is a charming parody of The Simpsons.

Thanks to Karl Altau of JBANC!

December 20, 2009

Marketing Evil: Why My Kid Won’t Be Wearing Adidas

Filed under: advertising,Uncategorized — Laurie Morrow, Ph.D. @ 2:21 pm
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Over at Mashable is a post about a marketing campaign Adidas is launching in January to promote their new Star Wars-inspired line.  Instead of aligning the product with the positive, heroic figures in the familiar tale, Adidas is integrating Facebook with Google Maps to create a sort of ‘game’ called the Star Wars Death Star Superlaser, in which participants are encouraged to emulate the evil Darth Vader.

The game opens with a video in which you see the street you live on — thanks to the Google Maps app, you see the buildings on your actual street — reduced to rubble.  The app then allows you to subject the streets your Facebook friends live on to similar destruction at your will.  The cutesy-sociopathic tagline that appears at the video’s end: “Hitting your street in January 2010.”

It’s been less than a decade since the 9/11 terrorist attack reduced a significant portion of lower Manhattan turned to dust, with the loss of several thousand innocent lives.  The vast majority of Americans consider this real-world act evil, just as they considered the imaginary, vicious actions of the fictional character Darth Vader evil.

Normal people find it troubling, not amusing, to contemplate the destruction of particular people and places they care about.   Normal people don’t think it’s fun to visualize the destruction of their friends’ lives, homes, and neighbors.

If the market Adidas is going after consists of sociopaths and would-be terrorists, this is one dandy promotion.

If, however, Adidas hopes to sell sneakers to normal people who cringe at the thought of terrible things happening to their friends, they may want to use another approach.  Unless and until they do, I can promise you that my kid won’t be wearing Adidas.

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