mADwoman advertising

January 12, 2010

New Music Industry Business Model

Filed under: Uncategorized — Laurie Morrow, Ph.D. @ 3:36 pm

From Clark Howard comes a new approach to selling music — rather than pay $1 per download, you listen to advertising.

Here’s Clark’s video, describing this.

What a great solution:  for a small investment of time, the audience gets free music.  Because there’s no cost, listeners have no disincentive to listen to new music.  New musicians should thus find it easier to get their performances in front of wider audiences.

Best of all:  more work for those of us in advertising.

What’s the down side here?


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